For over 60 years, Tupperware has been empowering women.
Tupperware is sold through a 'party' environment with compensation for
the party hosts. The core distrbution method of Tupperware is through
independent consultants who offer the products through parties. The Tupperware
host can then earn rewards toward future Tupperware purchases or cash incentives.
Tupperware consultants run the Tupperware party and it's the host who invites
their friends, neighbors into their home to experience the Tupperware party
and introduction to the Tupperware product line. The Tupperware host is then
rewarded with free products. The amount of the reward to the host varies depending
on the volume of total sales generated at the party. Tupperware parties were
first pioneered by Tupperware's founder,
Throughout the world, Tupperware's sales force is structured in a multiple
level structure with Tupperware consultants at the bottom, managers and star manager over
them, directors and executive directors at the top level. However, unlike most
multiple level plans, all Tupperware directors and higher still remain consultants.
However, lately, Tupperware has removed their bulk distibutorship program in
the U.S. This move creates a more fair and level playing field for all consultants
since it prevents any one consultant from overpowering the market by selling
their products at hard-to-match discount prices.
It's these types of wise decisions from the executive management at Tupperware
that allows Tupperware to continue as an active brand with
active participants who have good reason get excited about
the Tupperware opportunity. For the consultants, the opportunity to sell Tupperware
leverages their very powerful and long-running brand with a 60 year successful
track record.
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